So what's really going on with the music #business today?



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So what's really going on with the music #business today?

Postby Christian Lamitschka » Mon Sep 25, 2017 6:38 am

So what's really going on with the music #business today? http://countrymusicnewsinternational.bl ... music.html
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Re: So what's really going on with the music #business today

Postby kev » Mon Sep 25, 2017 7:30 am

Here's what the link gives you. Is this a rhetorical question?

So what's really going on with the music business today?

Quite often I hear, Danie, the music business is dead. Really? Is that why Rihanna just sold 100 million downloads? & independents who are investing in their music career, are making an incredible living from it? Today's business of music means you must invest in yourself & your craft. There is more opportunity for independents today, than there was ten years ago. Are you doing enough? do you know what to do? 99% of musicians, artists, bands out there today are independent. Back in 'the day' you sought out backers, labels, percentage deals. If you still have that mind set today, get out of the business because you will never survive it. Today you must builda name for yourself, your name becomes your 'business'. Your business must be promoted. Your fan bases become your 'consumers'. You are slowly developing a brand.

Ultimately you must respect all media ( radio DJ's, PR people, publicists, journalists etc. ) because it is THEY that will reach your needed audience. To have 100,000 followers means nothing unless those people are 'true' fans, buyers of you, your shows, your music. I find that people, today, are too focused on social media numbers & not on 'normal business dealings'. Traditional methods must be applied. Invest in your 'career' just as you would by opening up any business. By invest I mean hire a publicist/PR person.

Does it take courage? YES. Because the true question to ask yourself is this, do I feel confident enough with my music, my talents to put money into the promotion engine? How much do you really want this? If this is a hobby for you, invest nothing. If this is your 'calling', your 'life', get ready to promote & on a long term basis, not on a one/two time promotion. It's a big world out there. Our world has a home for all styles of music. The key is finding that outlet which many cannot do on their own. This is where a publicist comes in. Stay positive, think logically. Envision yourself already there. Build your TEAM.

Danie Cortese for Country Music News International
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Re: So what's really going on with the music #business today

Postby PeterJD » Mon Sep 25, 2017 8:49 am

One point. Rihanna hasn’t just sold 100 million downloads, Rihanna has sold over 100 million albums over the course of her career. This also includes streaming.
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Re: So what's really going on with the music #business today

Postby Christian Lamitschka » Mon Sep 25, 2017 10:21 am

PeterJD wrote:One point. Rihanna hasn’t just sold 100 million downloads, Rihanna has sold over 100 million albums over the course of her career. This also includes streaming.


I know. :-)
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Re: So what's really going on with the music #business today

Postby livewire » Tue Sep 26, 2017 6:32 am

A personal hello from Celebrity Publicist & Independent Music Promoter Danie Cortese:

As a former touring artist, musician & songwriter, I fully understand your needs. Here, we promote famous & emerging talent from all over the world. Your location does not matter. I have personally promoted over 4500 clients/projects to date (many Emmy, Grammy & Golden Globe winners)
For artists, bands, composers, producers & songwriters, we realize each situation is unique. However, our focus is to obtain airplay, press, music reviews, TV appearances, song placements in film, introduce you to record label executives, booking agents, build your fan base, your International notoriety & so much more. Allow us to put you in a position where you will be making money through your music.
Our motto: Build a name, Build a brand, Build YOUR bank account.
Our publicity & development packages are extensive, but most importantly, results driven.
We offer SPECIAL RATES & payment plans to all INDEPENDENT TALENT
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Chasing the dream and want to be a country star? http://www.daniecorteseent.com/
Please Visit - http://countryroutesnews.blogspot.com - Country Music News, UK Tours Dates, Album Releases, Press Releases, Billboard Chart News
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